miooka at a Glance
AI-powered software crafting eyewear tailored to you.
miooka is a pure AI software company redefining eyewear with a transformative app. Our platform harnesses AI-driven face measurement and AR try-ons to streamline glasses shopping. A customizable AI avatar helps users select their ideal pair – vision, sunglasses, or blue-light filters – delivered globally. Affordable, high-quality, and versatile like a wardrobe essential, miooka’s software delivers personalized eyewear with unmatched precision.
AI-Driven Precision
Our app uses advanced AI to measure face size and glasses components, ensuring a perfect fit, even on non-
LiDAR phones.
AR Virtual Try-Ons
Instantly visualize glasses in various styles and colors through immersive AR, making shopping seamless and engaging.
Smart Style ML Recommendations
AI-powered suggestions learn user preferences and read prescriptions, delivering tailored eyewear options.
Affordable Customization
High-quality, personalized glasses at up to 6X lower prices, redefining eyewear as a versatile, fashion-forward accessory.
The Visionaries
Two innovators, one goal: revolutionizing eyewear through software.
Led by co-founders Johann Horch and Martin Rüegg, miooka is a software-only innovator with a bold mission. Both seasoned entrepreneurs with a history of disrupting legacy industries, they’re now targeting the $170 billion eyewear market, prioritizing underserved regions like Asia and Africa.
Our AI and AR platform eliminates traditional manufacturing constraints, enabling scalability and customization at scale.
Johann Horch
Co-Founder / -CEO / -Owner
Serial Entrepreneur with visionary power, Ex-founder and CEO of a PE-backed WealthTech rocket ship, steering miooka’s growth.

Urs Martin Rüegg
Co-Founder / -CEO / -Owner
Founder of a Global Unicorn, turned Serial Entrepreneur, now driven to disrupt stagnant, market-dominating giants.

Transforming a
Dormant Industry
$170B
Eyewear market size, primed for change.
93%
Asia/Africa underserved by standard glasses.
6X
Prices slashed via
AI efficiency.
10X
Profit potential from our software model.
Our Mission & Vision
From scan to delivery, our software makes eyewear personal.
Vision
miooka, a software-only innovator, envisions eyewear that’s personal and accessible to all.
Our AI platform breaks the one-size-fits-most mold, crafting custom glasses for the 93% of people in Asia and Africa underserved by legacy brands, redefining eyewear as a vibrant style statement.
Mission
miooka’s app transforms eyewear shopping with AI-driven face measurement, AR try-ons, and smart style recommendations.
As a pure AI software company, we deliver affordable, high-quality glasses – vision, sunglasses, or blue-light filters – tailored to individual tastes and needs.
Customer Impact
Eyewear as unique as you, powered by AI innovation.
miooka’s software elevates eyewear from necessity to style statement. Our AI delivers affordable, high-quality glasses – vision, sunglasses, or blue-light filters – customized for any occasion or mood.
With an engaging, shareable interface and rapid global delivery, we empower customers to build vibrant eyewear collections, all driven by our innovative software platform.
Unlock the Future of AI with miooka
Invest in miooka’s AI software to transform a $170B market.
The $170 billion eyewear industry, projected to reach $232 billion by 2032 (8.3% CAGR), is ripe for transformation.
miooka, a pure AI software company, is positioned to capture significant market share with our scalable platform. Leveraging AI face scanning, AR try-ons, and global APIs, we achieve up to 6X lower prices and 10X profit potential.
We invite investors to join us in reshaping eyewear through software innovation. Contact us to access this opportunity.